Broker of the year 2025: Strategic-level support is needed for property choices
According to the award-winning brokerage company Tuloskiinteistöt Oy, choosing business premises in today’s market involves many strategic-level impacts that companies may initially overlook. “Brokers have increasingly become consulting partners who help companies identify long-term benefits and risks,” says Nina Meyke of Tuloskiinteistöt Oy.
“Excellent initiative, a significant number of successful deals, and friendly and seamless collaboration.” These were some of the selection criteria that made the Turku-based, high-performing brokerage firm a second-time winner of Sponda’s annual Broker of the Year award.
According to Rasmus Vuorinen, Sponda’s Vice President for Leasing, Office & Retail, the fact that Tuloskiinteistöt Oy received the award for the second time speaks volumes about the company’s competence and approach.
“Tuloskiinteistöt Oy is a genuinely consultative partner, whose expertise emphasises strong commercial understanding and a commitment to long-term collaboration. They have the ability to build strong relationships with potential tenants and to find the best possible solutions for them in collaboration with us,” Vuorinen praises.
Strong performance in a difficult market
The award was accepted by Nina Meyke, Jorma Ryynänen, Otto Ahtola and team leader Johnny Larsson from Tuloskiinteistöt Oy’s capital region team. According to Commercial Real Estate Advisor Nina Meyke, the recognition feels particularly rewarding right now, when the market is going through challenging times.
“The recognition means a great deal to us, as it reflects the trust our clients and partners have in our work. At the same time, this is a wonderful indication that long-term effort, solid market understanding and a strong customer focus also manifest as concrete results,” Meyke says, pleased.
The operations of the award-winning company in the Helsinki Metropolitan Area are focused on business premises solutions for corporate customers and strategic consulting on business premises.
The company is the market leader in Turku and also plays a prominent role in Tampere. Meyke sees the company’s success as stemming from a strong customer orientation.
We are no longer just looking for square metres, but for long-term benefits and partnerships.
“We strive to identify solutions that support customers’ business, employee experience and corporate image in the long term. We have also received praise for the extensive long list options, which provide customers with a comprehensive view of the market and offer a realistic basis for decision-making.”
Broker becomes a strategic partner
The award-winning professionals believe that in the current market situation, decisions about business premises are increasingly strategic and have far-reaching effects on companies’ day-to-day operations, corporate culture and business.
According to them, there are many factors that companies may initially overlook but which significantly affect matters such as staff well-being, space utilisation rates, ability to recruit or the company’s image.
”These include the level of services at the building and accessibility for different target groups, as well as the adaptability of the spaces and the sense of community within the property,” Meyke lists.
According to Meyke, there are also a lot of details in the lease agreement structures and terms, the effects of which often become concrete for companies only over the years.
”We are not always aware of the added value that various property owners can bring to tenants. Differences arise not only from the property itself, but also from the owner’s operating practices, service culture and willingness to invest.”
Meyke explains that in recent years, the role of the broker has increasingly become that of a consultative expert.
“In the best-case scenario, a broker acts as a strategic advisor, helping the customer to find not only the right premises but also a lessor with whom collaboration will carry far into the future,” Meyke says.
Success is collaboration
Professionals see that the commercial property market is currently quite divided. Users’ expectations have risen, but at the same time companies are more price-conscious.
“At the moment, companies are seeking impressive, high-quality solutions that attract employees, but space efficiency and costs are also being scrutinised very closely,” Meyke explains.
According to Tuloskiinteistö’s experts, good collaboration between the property owner and the broker is built on open communication, common goals and clear operating models.
“With Sponda, efficiency, clear processes and a professional approach are at the core. Sponda’s property portfolio is also of exceptionally high quality and extensive, so it is possible to offer the customer genuinely competitive alternatives for different needs. “The concepts and locations of the properties are also attractive to customers,” the professionals conclude.