Office rentals: Location
We have created easy-to-use guides to help you get started with choosing premises and to support your company through the different stages of the selection process. In this guide, we explain why location is the most important factor when choosing office premises.
The increase in remote and hybrid work has made companies realise how important in-office work and face-to-face interaction are for business development, employee well-being and company growth. According to studies, the main reason for working remotely is to save time and money in commuting, so the location of the office has a key impact on the attractiveness of in-office work and the emergence of internal development and innovation activities.
The most important factors regarding the location of the office include good public transport connections (87%), a variety of local lunch options (73%), and opportunities to combine an office day with other activities (68%).
Current State and Outlook of Office Work 2025, study: nSight & Sponda
Why is location the most important thing when choosing a facility?
More and more companies are looking for business premises in the busiest central areas. Good accessibility benefits staff, customers and partners alike, and diverse local services make employees’ daily lives easier and increase their engagement and well-being at work. A central and prestigious location also increases the company’s visibility and brand value. Synergies also increase when different companies and user groups operate in the same area.
The most attractive office area in Finland at the moment is the Helsinki city centre, where office utilisation rates are higher and employees work more regularly in the office than elsewhere in the Helsinki metropolitan area. Modernised, historic high-value buildings with parking facilities, charging points for electric cars, workplace welfare facilities and bicycle storages also meet the needs of people who drive or cycle to work.
Keep these things in mind when considering your business location:
- How and from where do your employees commute? How and where do your customers move?
- What kind of local services does your staff appreciate? Identify needs outside working hours as well.
- What kind of milieu or operating environment would best support your company culture and brand?
- Think about what kind of market position you want to place yourself in – location is the first step to achieving your vision.
- Would your business benefit from operating close to other companies in the same sector or is it better to be located further from competitors?
- Consider what kind of company-level partnerships and synergies you expect from your area.
- Find out what type of location and transport connections the top experts in your industry value and strive to stand out from your competitors with your premises.
- Seek assistance from a professional facility partner who can tell you what kind of area, location and visibility might best suit your needs
Need help determining the right location or identifying different area identities
Read our other guides to help you choose the right premises:
- Office rental process
What are the steps of the process and the timeframe for it? - Company’s strategic needs
How can facilities support a company’s brand and growth goals? - Need for space and size of office space
What size of office space is best for your business? - Use of premises
What kind of premises and operating methods promote the well-being and productivity of your staff? - Office building
What kind of office building is best suited for your business, in terms of age, appearance and style? - Viewing the premises
What are the things to consider when viewing the premises? - Lease agreement
How is the price of the premises formed and what should be recorded in the lease agreement? - Lessor
How do you recognise a good, value-adding facility partner? - Move and occupation of the premises
How should the scheduling of the move and the division of responsibilities be handled?